City Project: Creating a strategy for the reuse of heritage assets in parks
Term: Sept 2019 - Dec 2019
Course Code: MGMT 7025 - Marketing Stream (Digital Marketing)
Department: Faculty of Business
Course Level: 4th year
The purpose of this capstone course is to enable the student to draw on all the tools, both theoretical and practical from previous courses and apply them to a real life business situation; using a business from our community as a living case study. Students will be coached through the process of defining the problem, conducting a comprehensive situation analysis utilizing primary and secondary market research, formulating alternatives and recommending a viable business strategy complete with an action plan for implementation. This course will also focus on developing students time-management, project management, organization, team building, communication and leadership skills.